“I am very happy with what I have now, I want to improve quality, provide for my family and my kids – to live happily and in peace”. The quote above was just a part of my conversation with Daniela and Valdir, the farmers behind our newest microlot from Brazil. I asked what their dream […]
We love springtime here at Firelight. The newness of the earth coming back alive after the frosts of winter. The slow waking from hibernation like a teenager on a Saturday morning. It makes us want to have a good cup of coffee while watching the grass grow! This spring, however, we wanted to be a […]
Rosa Araly Gutierrez Rodriguez is a small business-owner trying to establish a profitable and sustainable enterprise that provides for her family and adds value to her community. She struggles some from year to year, as does every small business, but in general she has a consistent product and some years, if her predictions prove correct, she […]
We chatted with Nelson Raul Amador from De La Finca Coffee Importers to learn all about our newest single origin offering – Las Lomas, from the San Marcos region in Guatemala.
Every coffee travels a journey and some coffees have journeys that are longer and more complex than expected. The journey of our newest single origin began over 8 months ago when we at Firelight Coffee Roasters had the privilege to sample a few coffees from the Democratic Republic of Congo (DRC). This was not an […]
Let’s talk about El Salvador. More specifically, let’s talk about how El Salvador has shaped coffee as we know it today. There are a number of countries that are inextricably linked with the development of coffee throughout the past two centuries. Among them are giants in the industry like Brazil, the top producer of coffee […]
In the last post we delved into our approach to making great coffee available to you. That’s only half the discussion, though, and it’s important for us to cover the other half – our producing partners and the forgotten few in the coffee production process.
This idea of accessibility aligns with our core values so deeply that it’s a part of every decision. This is only a part of the discussion about accessibility, however, and the next post will delve into the other side of accessibility: what this value means for our producing partners and those often forgotten in the coffee production process.
Which coffee is a higher quality? Which one is, in effect, better? More to the point, how do you even begin to determine high vs. low quality when the beverage in question is so subject to personal preference?